Feed the Pig
CPAs Nationwide Team up with Ad Council to encourage saving money.
By extending the reach of the CPA profession’s award winning 360 Degrees of Financial Literacy initiative, the American Institute of Certified Public Accountants, the Michigan Association of Certified Public Accountants, other state CPA societies and the Ad Council hope millions of young working Americans will Feed the Pig™. This campaign hopes to teach the importance of saving.
The Feed the Pig™ campaign is hitting the air waves, the news papers, e-mail and internet screens across the nation. The campaign’s icon, Benjamin Bankes, the traditional childhood piggy bank transformed into an attention-grabbing icon, inspires 25-34 year olds to reignite the savings habit by taking small, easy steps to take control of their finances. Through a variety of media, including TV, radio, print, web, digital and outdoor advertising such as billboards and bus kiosks, the campaign’s call to action, Feed the Pig, reinforces the message to young working Americans to get reacquainted with the piggy bank concept and to save and build long-term financial security.